Ironny is a high end & streetwear brand from France that provides ready to wear for both men and women.
It is also a multidisciplinary project that goes beyond the clothing and accessories line, with visual and auditory content, objects, furniture.
The aim of Ironny is to embrace an opposite approach to the traditional streetwear culture ; sourced from the city, by drawing inspiration in the countryside and its people.
Creative director, Ronan Julien, blend this bias with a fascination for the new millennium from his childhood and the sub-cultures of the internet era.
This futuristic vision tinged with nostalgia gather features from both natural and artificial environments to offer a sophisticated garment experience.
The origin of Ironny.
This name is both a pseudonym and a literary allusion.
This is the alias of the brand founder, contraction of the nickname “Ronny” and the figure of speech that is irony: a valuable tool that can emphasize any feelings or elements of reasoning.
It is a true leitmotif in all creations of the Ironny project.
The logo symbol.
The graphic emblem of Ironny has no name, no predefined meaning.
It consists of a double ellipse that interwines, as if to evoke a universality.
Present on all the creations of the project, it is up to you to give it its meaning.
For its first collection, Ironny has the will to offer a variation of complete silhouettes: sleeved articles, trousers, leather goods, accessories, jewellery.
These pieces mixes provincial influences with the techwear and sportswear wardrobe.
We are very involved in the selection of materials and the quality of manufacture: our partners workshops are all located in France, for products made from ethical work and that values know-how.
We also wanted to include in our creations a notion of smartwear. By this term we mean that each garment or accessory in addition of its aesthetic, hides a cultural reference, which can come from various fields. Thus each Ironny product is aesthetically and intellectually enriching.